The Velocity Detective

Sherlock Holmes is one of my favorite childhood heroes because he is known as a master of deduction and observation. Inspired by these skills, I take pleasure in sleuthing through small businesses to optimize their costs and maximize their growth. Watching the mindset change of a practice owner go from defeated and burned out to joyful and inspired brings a smile to my soul. The thrill of deducing ways to ensure they have timely information is exhilarating. Having data allows us to collaborate efficiently, thus ensuring a positive, rapid change of direction. I hate seeing struggling owners, fatigued with the stress of money in their business, and lack of time with their loved ones, flounder by continuing to keep doing what they’ve always done. I delight in explaining evidence to them because I know how powerful the transformation will be. “It’s elementary, my dear Watson.”


Empowering professional practice owners to create a thriving practice while focusing on family is at the core of how I best serve my greater community. If I can change just one business to be more in line with their value and vision then they will affect their employees, vendors and customers.

I have selfishly changed the lives of many by selectively serving the one. 

Lisa A Sretenovic
CPA, CGMA, CITP, CAAS

Velocity Detective

While quite competent in accounting, finance and management, I am also skilled in strategic planning/budgeting, analysis, process improvement, and training. I also have a very strong IT side, which dove-tails well with my expertise in data-mining, reporting, implementation & development. Having worked in several industries (public accounting/tax, professional practices, real estate investment, SaaS, telecommunications, manufacturing, hospitality, music production, and oil & gas), I gained experience that is broad and allows me to apply knowledge from one area to others. I have the unique combination of a finance and accounting background with an out-going personality. One of my strongest abilities is to communicate complex financial information in a language appropriate for the audience, from the board of directors to the IT department or the director’s assistant to the small business owner. Specialties: Financial consulting for small & start-up companies focusing on the business owner's financial literacy and how that improves growth.

Financial education using creativity to advance wealth

You can:

>Trade logic and rules for imagination and inspiration in money management
>Explore using the right side of your brain to achieve financial goals
>Follow your Treasure Map to focus your creativity and find your fortune

Testimonials

Revenue recognition work-flow genius.

Sam Marshall
Financial Leaders Connected

I've found my velocity. 

Judith Raven
Owner, Esperanza Winery LLC

Lisa asked the questions no one else did. The business is better than I could have imagined.

David Wilson
David Wilson Garden Design Inc

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the Velocity Detective

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